Designer Damaris Evans is the creative force behind Mimi Holliday, she revolutionised the luxury lingerie landscape and took us outside the long accepted norm. Before her eponymous Damaris lingerie, there was no such thing as peep bow back knickers, the world had never heard of bottom cleavage, corset knickers did not exist and ‘star' panties were unimaginable. Mimi Holliday has now diversified into maternity lingerie, luxury nightwear, loungewear and designer swimwear and bikinis. Mimi prides itself on its fun, girl-friendly ethos with a focus on exceptional fit and offering of a wide range of sizes, including an E Cup, through to size GG large Cup Bras.
‘Damaris’ knickers are suitably regal’ - THE GUARDIAN | ‘Truly revolutionary’ - VOGUE | ‘No-one sold knickers over £100 before Damaris’ - THE TIMES