From bralettes to push ups adorned with eyelash lace, sheer mesh, high voltage colors, embroidered hearts and swans…the bras in the Mimi Holliday universe are as varied, eclectic and beautiful as the women who wear them.
Designer and brand founder, Damaris Evans, made sure her bras shared two qualities across the board: fit and comfort. This month, Damaris sat down with the Lingerie Journal to walk us through her brand’s core bra silhouettes.
Each of these styles is expertly crafted to provide a specific shape and caters to a customer’s needs and support demands proving that no matter what you desire, Mimi Holliday has a bra for you!
Summer is the season of bralettes! Mimi Holliday is celebrated for their comfy and sexy Triangle Bras that provide a more relaxed shape for the warmer seasons. “There are a couple of variations on our Triangle Bra; naughty ones that fasten at the front, ones with a delicate lace creeping up to the shoulder; dainty cups and ones with underbands that wrap the body,” says the company. Damaris recommends trying out their Pina Colada D’or Triangle Bra or their Chi Chi Bleu Triangle Bra.
Mimi Holliday is often thought of as a brand for the small-busted. Damaris explains, “We have many followers for the 34B and 32C sizes, however, we create high fashion bras for sizes up to a GG cup. I understand pattern cutting as well design, which means we can create lingerie that fits for pretty much everyone.” The lingerie designer continues, “Fit is integral to Mimi Holliday. The reason why we are a number one brand is that our formula just works! Function, fit and fashion all rolled into one beautiful brand!”
One bra style that works for bigger busts from Mimi Holliday is the Comfort Bra. The style has been an international best-seller for over ten years and it’s no wonder. “From a 28B to a 40E and up to a GG in-between, this bra is serious business in the most delightfully pretty, sexy, lush, everything way possible,” Says Damaris. “Engineered to fit like it’s bespoke, the Mimi Holliday Comfort Bra is a one part, darted cup crafted from lace and pure silk. Completely supportive and offering gentle uplift and natural cleavage, the breast sits encased and comfortable in the sexily semi-sheer cup.” Ready to get cozy? The Beau Daiquiri Comfort Bra from SS18 will steal your heart!
PADDED PUSH-UP BRAS
Looking for a boost? Mimi Holliday also provides padded options with its Padded-Push Up Bra. The padding in this piece is about 1cm worth of natural cotton, so it will smooth without dramatically adding to your silhouette. It also features a deep plunge, which exposes more of the décolletage than other cups. This bra style is perfect all sizes and is engineered to prevent spilling over the cups.
Sometimes more is more, especially with Mimi Holliday’s Maxi bra. The Maxi bra is true to its name and provides “…maximum support, maximum comfort and maximum seduction,” says Damaris. Perfect for the fuller bust, the maxi bra features soft silk wide straps, a tri-panel design, extra hook closures on back and best of all power lace built into Mimi Holliday’s signature pure silk designs. This season, you can brighten up your lingerie drawer with the Coco Loco Maxi Bra, now available in a high-voltage color combo of electric aqua and fuchsia.
These are only a few of the fabulous bra shape options from Mimi Holliday. They have plenty of other exciting style options including the classic Balcony bra shape and their beautiful and supportive Shoulder Bra. Mimi Holliday continues to rule the lingerie universe with its focus on fit and fashion and we can’t wait to see what style and innovations this British brand will bring into the future!
by Rachel O'Donnell at thelingeriejournal.com