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Get to know: The Comfort Bra

Nov 02, 2017

Finding your perfect Bra can sometimes seem like an insurmountable task. Back sizes, cup sizes, sister sizes? Padded or non-padded, wired or non-wired? Triangle, Push-Up, Balcony? We understand it can feel a little baffling, when you just want to know which one works for you. So over the coming months, we'll be explaining everything there is to know about each one of our Bra styles, so you can make the best choice for your boobs.

Mimi Holliday | Luxury Lingerie | Bra Guide | Lingerie | Designer Lingerie | Comfort Bra

First up - it's the Comfort Bra, our best-seller for over a decade. Designer, Founder and Creative Director Damaris Evans tells us why it's one of her favourite styles.

When Mimi was launched in 2003, we only offered padded styles. Everything I'd done before, all the handmade 'Damaris' couture pieces were totally non-padded, sheer, super gorgeous pieces, so Mimi was initially created to provide what 'Damaris' did not; wearable, everyday, padded Bras. A few seasons in, I designed the Comfort Bra, and its launch was met with great success - people would say to me that from the moment they wore one of my Comfort Bras, they knew they'd never wear anything else again.
As a non padded bra lover myself, I have a particular and personal love for the Comfort Bra. It provides the perfect amount of lift and frames the décolletage beautifully, and you can show as much or little as you like. You can be modest, and incredibly sexy at the same time. The lift is delicate, amazing for holding your boobs in position without digging in or being uncomfortably tight. It really does live up to its name - it's so super comfortable! 

Mimi Holliday | Luxury Lingerie | Bra Guide | Lingerie | Designer Lingerie | Comfort Bra


Why The Comfort Bra is one of my favourites...
  • The elastics are always soft
  •  The underarm fabric doesn’t cut into your armpit (this should NEVER happen - and never will on a Mimi Bra)
  • We fit test all our sizes so they are comfortable for everyone, not just the size 34B fit model. I am a size 32FF and fit test every single Bra that we sell, to make sure it fits bigger cups as beautifully as small cups. The Mimi HQ team also road test our Bras, to make sure that they fit across the board, at every size. 
  • Silk straps with strong elastic inside provide amazing support and a comfortable lift, even up to FF cup. 
  • You'll never get that tight, uncomfortable feeling halfway through the day, dreaming about tearing it off as soon as you get home.
  • I have been designing Bras for nearly 18 years - I've worn (pretty much) everything in my time! I wear The Comfort Bra, or a version of it every single day, so you know it's got to be good as my standards are pretty high!

Mimi Holliday | Luxury Lingerie | Bra Guide | Lingerie | Designer Lingerie | Comfort Bra

Do you own a Mimi Comfort Bra? We'd love to know what you think - leave us a comment below! 

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