In 2016 the Mimi team met the gorgeous and flamboyant Gemma Gregory, an actress known for her work on the BBC’s Great expectations and early episodes of Made in Chelsea TV series, amongst many others. Gemma became the face of the Mimi Holliday campaign for the SS16 season, and 18 months later, she is taking over Mimi’s blog. We chose Gemma as she is such a vibrant, fun character and enjoyable person to be around.
I've always loved Mimi Holliday lingerie, and was surprised to learn that my dear friend, Rudy Farr-Leander was the Ecommerce & Marketing Director at Mimi. I love that Mimi Holliday isn't all about sex, sex and more sex!... it's great that one is having a fun time in the bedroom, but, I mean.. really?! All the tack to go with it?! Cringe! I adore the vibrant character and attention to detail, which jumped at me whilst going through Mimi's pieces. I find the authentic, chic but all the same cheeky and fun take on expressing oneself through lingerie totally nailed by the talented Damaris Evans, whom I got to know and love, through an intro by Rudy.
We decided to collaborate for the Spring 2017 campaign. I was super excited to get my kit off, so to speak ☺ and dress my lady curves in both Damaris and Mimi Holiday's iconic and beautifully designed pieces. I love that Mimi holiday has a completely different angle to any other brand. It's fun, sassy, yet still with the all important classy touch applied. Mimi Holliday has such a feel good factor to it.. since trying on my first set, I seriously haven't looked back.
I grew up in London with time also spent in Wiltshire with my mother, father and four siblings. The eldest being 10 ahead... My father is a renowned Actor for the RSC and my mother, a recognised fine artist…so a rather boho household!
I followed my father’s footsteps and became an actress from a young age. My debut was taking on the role of Young Estella in great expectations by Charles Dickens, the BBC’s adaptation, starring along side Charlotte Rampling whom played Miss Havisham.
I went on to have a little boy called Benji. He is my whole world... he is a massive fan of the gorgeous kids boxers by Mimi Holliday too!
I have always loved fashion and writing alongside my career in acting modelling, and am kicking off my first Mimi Holliday lingerie vlog (see below) with a visit to Mimi’s debut store and looking at the exclusive goodies in store only available at Mimi Holliday Primrose Hill and mimiholliday.com.
...I'm also loving these new sets available now!
I will be blogging and vlogging. I think vlogging is super important. I want you to have a real feel of the inspiration and fun behind it all. I'll be posting about which pieces are a must-have and how different sets make me feel super special. I will also be taking you behind the scenes in the office and shoots, with interviews on exciting people and much more. So keep following!!
Love Gemma x