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Gemma Gregory Takes Over Mimi's Blog

Jan 25, 2018

Gemma Gregory - Luxury Designer Lingerie

In 2016 the Mimi team met the gorgeous and flamboyant Gemma Gregory, an actress known for her work on the BBC’s Great expectations and early episodes of Made in Chelsea TV series, amongst many others. Gemma became the face of the Mimi Holliday campaign for the SS16 season, and 18 months later, she is taking over Mimi’s blog. We chose Gemma as she is such a vibrant, fun character and enjoyable person to be around. 

Gemma Gregory - Luxury Designer Lingerie

I've always loved Mimi Holliday lingerie, and was surprised to learn that my dear friend, Rudy Farr-Leander was the Ecommerce & Marketing Director at Mimi. I love that Mimi Holliday isn't all about sex, sex and more sex!... it's great that one is having a fun time in the bedroom, but, I mean.. really?! All the tack to go with it?! Cringe!  I adore the vibrant character and attention to detail, which jumped at me whilst going through Mimi's pieces. I find the authentic, chic but all the same cheeky and fun take on expressing oneself through lingerie totally nailed by the talented Damaris Evans, whom I got to know and love, through an intro by Rudy.

 Gemma Gregory - Luxury Designer Lingerie

We decided to collaborate for the Spring 2017 campaign. I was super excited to get my kit off, so to speak ☺ and dress my lady curves in both Damaris and Mimi Holiday's iconic and beautifully designed pieces. I love that Mimi holiday has a completely different angle to any other brand. It's fun, sassy, yet still with the all important classy touch applied. Mimi Holliday has such a feel good factor to it.. since trying on my first set, I seriously haven't looked back. 

I grew up in London with time also spent in Wiltshire with my mother, father and four siblings. The eldest being 10 ahead... My father is a renowned Actor for the RSC and my mother, a recognised fine artist…so a rather boho household!

Gemma Gregory - Luxury Designer Lingerie

I followed my father’s footsteps and became an actress from a young age. My debut was taking on the role of Young Estella in great expectations by Charles Dickens, the BBC’s adaptation, starring along side Charlotte Rampling whom played Miss Havisham. 

Gemma Gregory - Luxury Designer Lingerie

I went on to have a little boy called Benji. He is my whole world... he is a massive fan of the gorgeous kids boxers by Mimi Holliday too!

Gemma Gregory - Luxury Designer Lingerie

I have always loved fashion and writing alongside my career in acting modelling, and am kicking off my first Mimi Holliday lingerie vlog (see below) with a visit to Mimi’s debut store and looking at the exclusive goodies in store only available at Mimi Holliday Primrose Hill and

...I'm also loving these new sets available now!

Gemma Gregory - Mimi Holliday Luxury Lingerie 

I will be blogging and vlogging. I think vlogging is super important. I want you to have a real feel of the inspiration and fun behind it all. I'll be posting about which pieces are a must-have and how different sets make me feel super special. I will also be taking you behind the scenes in the office and shoots, with interviews on exciting people and much more. So keep following!!

Love Gemma x

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  • Jane

    Absolutely fabulous!

  • Esther

    How cool?! When is Gemma doing another vlog?
    I really like the valentines range :) it’s really pretty. Looking forward to seeing more fun videos

  • Chloe

    This is really cool. Will it be like a tv show? I love the lingerie. Do we get to see Gemma rocking it?
    Well done Mimi and team. :) :) :)


    This looks fab!! Can’t wait to see more! Gemma and the lingerie are both stunning!!

  • Jelly

    The new shop looks so cool! I love this season of lingerie. Gemma is great too.
    It’s a cool new concept! Xxx

  • Katie

    Love Gemma! So gorgeous and so much fun, just like Mimi! Can’t wait to see more vlogs and behind the scenes x

  • Sophie

    LOVE looking around the new store with you guys! It looks beautiful well done! X

  • Sarah

    I love this! Such a cool idea. She’s great. I remember her in the gypsy girl when she was younger. Will be waiting for more ?

  • Estella

    Oh, thats so mean Lydia and Francesca….. actually I think she is beautiful and wow, I wish I was as successful as her… !
    Anyway, back to the lingerie, I think it all looks beautiful! Thank you for a lovely write up Mimi, and I cant wait to see more of Gemma! E xoxo

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