When Damaris lingerie launched swimwear in 2003, the fashion press and customers alike fell in love, showcasing the designs on beaches the world over. Celebrity fans included Claudia Schiffer, Meg Matthews & Sadie Frost, all spotted on the iconic Balearic party beach of Las Salinas that summer.
Now, this summer sees the launch of Mimi Holliday's first ever full beachwear collection from Mimi Holliday, drawing inspiration from balmy summers in the South of France and Designer Damaris Evans' favourite summertime read, Bonjour Tristesse.
Featuring swimwear designs inspired by the iconic lingerie which Mimi and Damaris are famous for, such as the bow detailing & horseshoe clasp, the collection will also offer light, breezy pure cotton shirts and dresses, perfect for throwing on over a swimsuit, alongside beachbags, handmade Panama hats, sandals handmade in Italy and an oversized, 100% cotton round towel.
We hope you enjoy this exclusive first look sneak preview of the collection which launches in May. Be transported to the French Peninsula with Mimi Holliday Beachwear Collection, 2017.