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Exclusive First Look - Debut Beachwear Collection

Apr 25, 2017


When Damaris lingerie launched swimwear in 2003, the fashion press and customers alike fell in love, showcasing the designs on beaches the world over. Celebrity fans included Claudia Schiffer, Meg Matthews & Sadie Frost, all spotted on the iconic Balearic party beach of Las Salinas that summer.

Now, this summer sees the launch of Mimi Holliday's first ever full beachwear collection from Mimi Holliday, drawing inspiration from balmy summers in the South of France and Designer Damaris Evans' favourite summertime read, Bonjour Tristesse. 


Mimi Holliday | Luxury Beachwear | Designer Swimwear | Bikini


Featuring swimwear designs inspired by the iconic lingerie which Mimi and Damaris are famous for, such as the bow detailing & horseshoe clasp, the collection will also offer light, breezy pure cotton shirts and dresses, perfect for throwing on over a swimsuit, alongside beachbags, handmade Panama hats, sandals handmade in Italy and an oversized, 100% cotton round towel. 


 Mimi Holliday | Luxury Swimwear | Designer Beachwear | Bikini


We hope you enjoy this exclusive first look sneak preview of the collection which launches in May. Be transported to the French Peninsula with Mimi Holliday Beachwear Collection, 2017. 


Mimi Holliday | Luxury Swimwear | Designer Beachwear | Bikini


Mimi Holliday | Luxury Swimwear | Designer Beachwear | Swimwear


Mimi Holliday | Luxury Swimwear | Designer Beachwear | Beachbag


Mimi Holliday | Luxury Swimwear | Designer Beachwear | Beachbag






Mimi xoxo

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  • Christina

    Got my cherry bag last week and I think it’s my favourite thing EVER. It fits everything in & three people have asked me where I got it from – in a week! And considering most people on the tube won’t even make eye contact, that’s saying something! haha xo

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    I needed to thank you for this fantastic read!! I absolutely enjoyed every little bit of it. I have you bookmarked to look at new stuff you post…
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