Dounia Boumaza is a French student who has been interning at Mimi Holliday HQ since October.
8:45am: I grab a coffee on my way to work. We work in Primrose Hill which is such a nice area and everyone gets their morning coffee from the little French Brasserie around the corner so we always bump into each other!
9am: The sales team and I are preparing for an international trade show in Paris. I find out about French boutiques and then reach out to them via email with a lookbook and invitation. I do this in order to arrange appointments at the fair, show them the collection and hopefully, if all goes well, secure an order!
9.30am: We have an urgent call in from Vogue USA for their March 2017 issue, so I put together a selection for their shoot and get it shipped out. Time is of the essence to get everything to New York for tomorrow!
11am: If we have a meeting I head out to grab everyone a coffee and get one for myself. I’ve never been as caffeinated as since I’ve started my internship.
1pm: I grab lunch from the Brasserie nearly every day because their food is delicious and the owner is really funny. He and his employees are French so whenever I chat with them it feels a bit like being home. Over lunch we catch up on our personal lives and joke around. It’s hard to have a serious conversation for more than 5 minutes in this office, I love it.
2pm: Damaris’ daughter sometimes comes into the office after playgroup. She’s so adorable that I find it hard to concentrate on work when all I want to do is play with her!
3pm: When we are very busy I help our customer services team. I find it really exciting sending our products to customers all around the world.
4pm: I help out with our social media accounts. I do inspiration boards on Pinterest which is really fun because I get to research lingerie street style and also miscellaneous images that I feel match Mimi Holliday’s vibe. I also help Thea, our PR & Marketing Assistant, take pictures of product for Instagram. We spend a lot of time arranging it perfectly, every little detail counts!
5:30pm: After an eventful working day we sometimes sip on cosmos at the office or head to the local pub to grab a lovely glass of wine and share our favorite moments of the day. Disorderly conduct may ensue!
My favourite moments so far...
When we received the first samples for AW17 I organised them for presentation, so I got to see them before anyone else which made me feel quite privileged.
In November we shot the lookbook for SS17 which was my first time on a photoshoot. That’s definitely an experience I’ll remember!
Behind the scenes on our SS17 shoot.
Twice we had to send out an order on which the address was written entirely in Japanese. I studied it in high school so I was tasked with translating it; it was a lot like detective work and it felt really good to use this random skill for work.
We had our press day in October and I got to welcome and serve champagne to editors from amazing magazines such as Vogue and I:D!
Me and the team after the SS17 Press Show.
I went to Paris with our Director of Global Sales for an appointment with Le Bon Marché where we presented our collection to them. It was my first ever professional business meeting so I was both very nervous and super excited!