In 2001, Damaris Evans created a knicker which changed the lingerie landscape forever: the iconic bow back knicker. It has since graced the pages of every global fashion magazine including Vogue, Elle and Harper’s Bazaar. After becoming a regular icon within the Mimi Holliday range, now it’s here – in your basics collection. Botanical black lace floats over the skin, tying into a perfect bow above a peep on the back. An absolute must-have for your everyday lingerie wardrobe.
Do you offer gift wrapping? ..but of course! and the best news is; we’ll do it whether you ask us or not. We want you to have the best experience possible from start to finish, so all orders arrive at your doorstep beautifully packaged as a treat just for you (or someone else if, presumably, it’s a gift.)
We will always deliver in a discrete white parcel, but here’s the breakdown of how it will look inside. Mimi Holliday lingerie is presented in a chic,white rectangular gift box with the Mimi Holliday logo embossed in lush gold lettering. The box also features a fine gloss polka-dot print, a flip lid and soft white tissue paper. Simple, nonchalant and luxe.
Max Holliday boxer shorts are presented perfectly for a gentleman in a classic cream gift box, featuring a smart black polka-dot lining and a magnetised closure.
DAMARIS is presented in the iconic, baby-blue hatbox with a gold clasp. The box swings luxuriously from a matching, grosgrain ribbon.