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AW16 The Happy Collection

Mimi Holliday’s AW16 HAPPY Collection is a riotous celebration of all things that are just lovely. There’s nothing contrived about it, it’s just FUN. Expect stories like Fortune Cookie’s cherry-covered lace, the gentle, snuggly wearability of pastel Sugared Almond or bold Amaryllis’ racy fire-engine red. Mimi Holliday’s AW16/HAPPY is full of luxurious, innovative shapes and styles, designed to surprise and excite. The HAPPY Collection is inspired by items, scents and memories that evoke a feeling of warmth and joy. These are simple, universal pleasures: clean, sun- kissed skin; butterflies in your stomach; a bright bunch of flowers on your kitchen table. Fresh, crisp sheets. They need no explanation or adornment. Like lingerie, these simple pleasures can be deeply personal or just humourous, and like everything in life, they’re best shared. There’s something for everyone; just as there should be. It’s personal, authentic luxury; so enjoy HAPPY this AW16.